Goodbye Class Tweeting, Hello Again Old Friend!

Since this class is almost over I figured I should share with everyone that I will be blogging from Spain come January! Feel free to follow my stories on my Spain blog...address coming soon...

ROI...A concept I've heard many a time. Everyone always wants proof if their measures are actually working for some benefitt. People always need actual evidence, statistics, and research to back up why a particular means is the solution to the problem.

It's like that menality: What's in it for me?

I kind of hate that way of thinking and I'm sure everything you do to promote yourself/a business is at least somewhat worth it even if you capture one person's attention. That one person could be the biggest opinion leader!

Anyway, I understand though that "time is money" and people need an efficient way to measure their success by using a certain tool.

Happy almost-Winter! (snow, cold = my walk to school is sadness)

Brand Loyalty

We've been discussing whether or not it is useful for business' to use crowdsourcing and to use consumers as a part of the innovation/creation process. It's helpful to know that people also agree with the success and wonderful idea of using customers DIY tactics.

It's really genius because having consumers contribute their ideas makes them feel a part of the company and will keep them coming back for more. Using this strategy even within your company with your own employees I'm sure is very beneficial as well. Giving people more responsibility allows them to invest more of themselves and their time into the product you want to produce. And along with themselves, they bring their social network of family, friends, etc. FANTASTIC!