Brand Loyalty

We've been discussing whether or not it is useful for business' to use crowdsourcing and to use consumers as a part of the innovation/creation process. It's helpful to know that people also agree with the success and wonderful idea of using customers DIY tactics.

It's really genius because having consumers contribute their ideas makes them feel a part of the company and will keep them coming back for more. Using this strategy even within your company with your own employees I'm sure is very beneficial as well. Giving people more responsibility allows them to invest more of themselves and their time into the product you want to produce. And along with themselves, they bring their social network of family, friends, etc. FANTASTIC!